Betsson extends Yggdrasil partnership to YG Masters program
Leading global operator Betsson has extended its long-standing relationship with Yggdrasil to join its rapidly growing YG Masters program
Joining Masters will enable Betsson?to access, create and distribute?gaming?content using?Yggdrasil’s?revolutionary GATI technology.
The?new?agreement is a significant milestone for Yggdrasil’s YG Masters initiative?as it?marks the first time?an existing operating partner has joined the program. For Betsson, the opportunity is to create new content, based on its experience as a successful operator, and have that content distributed via the extensive Yggdrasil network. GATI is the technology facilitator for the enhanced partnership and will?accelerate value creation and global distribution.
GATI ?is?a preconfigured, regulation-ready development toolkit?that enables?studios and game developers to?apply?standardised technology to develop and distribute games anywhere in the world. This means YG Masters partners can source, build, and distribute content?on a global basis to maximize?revenue. Yggdrasil provides the single?standardised interface?and significant reach.
Masters’ partners?integrated to GATI get access to the?long-established?Yggdrasil operator network?plus?the?fast-growing?YG Franchise network.?Masters in tandem with GATI is a brand new approach to game aggregation. Development and distribution of new games is much quicker and far less complicated than traditional models. It is truly a revolution and Yggdrasil are very proud to add Betsson ?to their Masters’ roster.
Betsson is one of Europe’s leading sports betting and gaming brands with more than five decades in the gaming industry?and multiple brands across a range of markets.
Stuart McCarthy, Head of Partner Programs at Yggdrasil, said: “We’re thrilled to extend our relationship with Betsson and add them to the YG Masters’ program as the first directly integrated operating partner.
“This is a landmark for the initiative and shows just how much a brand like Betsson believes in our unique model, as well as underlining the impact YG Masters is having on iGaming developers and tier one brands such as Betsson – empowering their content creation and development through our GATI technology and accelerating their growth via our global distribution network.”
Ciara Nic Liam, Gaming Product Director at Betsson, said:?“We have had an excellent relationship with Yggdrasil for many years and are very pleased to have extended our agreement to include YG Masters. We have seen the program grow to become a real industry game-changer and it makes perfect sense for us to be involved and take advantage of the huge growth opportunities the program offers, at the same time as we can realize desired business synergy values from expanding the network reach of our innovative and player first developed in house built games. ”
About Affiliate Grand Slam:
Affiliates are gold in the iGaming industry and the SiGMA Affiliate Grand Slam is our own bespoke Affiliate Club that gathers all major, upcoming and affiliate startups within the industry. Being part of the SiGMA Affiliate Grand Slam will ensure that as an affiliate you will automatically qualify and benefit from what we at SiGMA, being the world’s largest iGaming festival, can provide you with. It’s free to join the SiGMA Affiliate GrandSlam. Affiliates requesting to join will be vetted through a membership application process upon submitting a request to JOIN.
