Hero Gaming, led by its founder and CEO George Westin, (in photo above), has successfully wrapped up its restructuring initiative and announced the acquisition of three companies that will more than double the operator’s revenue.

Westin shared the exciting news, declaring that “great things are happening,” and that “Hero Gaming is back.” It also appears that the company has a fresh logo symbolizing a new chapter in its journey.

Acquisitions follow recent cutbacks

Earlier in August Hero Gaming underwent a series of staff cutbacks, which included the departure of former CEO Sarah Stellini. This move was in preparation for a significant merger with another company. At that time, a substantial portion of Hero Gaming’s leadership team chose to depart in tandem with this impending consolidation. As a result Westin, who had initially founded the company, took back the reins as CEO, marking the first time he held an operational role since 2015.

He has expressed his enthusiasm for this “very exciting” phase and his primary focus on growth, aiming to build a highly efficient and robust organization.

Merger plans

In addition to confirming the merger plans, Westin disclosed that this strategic move would not only double Hero Gaming’s revenue but also provide the company with a broader market diversification, boasting a portfolio of “12 very strong brands.”

This operational streamlining comes nearly a year after Westin initially announced the business’s restructuring, a decision that aimed to streamline operations following the sale of its Swedish B2C assets in August 2021. Following the restructuring, Hero Gaming faced a notable reduction in staff, with approximately 60 employees either voluntarily departing or undergoing redundancy as they were prompted to choose between two exit paths.

George Westin, who laid the foundation for Hero Gaming in 2013, played a pivotal role in pioneering gamified casinos, offering players a distinctive and engaging gaming experience. The company gained recognition with the launch of Casino Heroes in 2014, initially targeting Scandinavian markets.

Beyond Hero Gaming, Westin is also recognized as the founder of the investment company Maxify and co-founder of the Malta-based casino operator Casumo. He has held significant technical positions, including CTO roles at Betsafe AB and Betsson Malta. Additionally, he founded HappyBingo.com, a bingo site that he later sold to United Media in early 2008.

Background of previous cutbacks

Prior to this restructuring, Hero Gaming saw approximately 60 employees depart the company, as a result of either voluntary resignations or involuntary redundancies. At the time, George Westin pledged his compnay’s commitment to its core markets while acknowledging the need for greater cost-efficiency. The decision to downsize reflects a strategic pivot aimed at restoring profitability. Hero Gaming remains resolute in its belief in a prosperous future and Westin is driving the company forward with renewed vigor. This restructuring demonstrates Hero Gaming’s adaptability and its commitment to thriving in the ever-evolving iGaming sector.

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