The award-winning online casino affiliate site Bojoko recently named former Chief Business Officer Joonas Karhu as the newly appointed CEO.

This announcement comes amid a management reshuffle that saw former CEO and Bojoko co-founder Toni Halonen taking on the newly created role of Chief Product Officer. Here Toni will shift his focus on elevating the company’s product and user experience, further cementing Bojoko’s status as an industry leader.

In his new role, Joonas Karhu will be tasked with driving the business forward through strategic planning and execution. He is also expected to champion Bojoko’s wider team as the company works to become the first globally recognised online gambling affiliate brand.

Bojoko has already undergone several product upgrades in a bid to achieve this goal, launching two new in-house developed game training apps, currently available for download from the Apple store and Google Play store.

Speaking about his new role Karhu commented:

“Over the past four years, I have watched it grow into an award-winning, market-leading online gambling affiliate organisation with a presence in markets around the world.

I have always worked closely with Toni in my role as Chief Business Officer and believe I am in a strong position to take over the reins and continue to drive the business forward and on to greater success…”

Toni Halonen added:

“In Joonas, we have the perfect candidate for the CEO role; he knows the business and also has unrivalled knowledge of, and experience in, the market.

This reshuffle allows me to refocus on my passions – technology and SEO – and to ensure that Bojoko continues to push the boundaries in the areas of technology and user experience.

This is an exciting chapter for the business, and I look forward to seeing the incredible things we can achieve under Joonas’ leadership.”

About Bojoko:

Bojoko helps players to choose online gambling sites. We connect our 30,000+ members with a large selection of licensed gambling brands and provide them with the information and tools to find the best sites for them. The brand has proved to be a huge success since launching in 2017 and is now available in the UK, New Jersey, New Zealand, Finland and Canada.

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